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My Process

My process is streamlined, transparent, and designed to set your brand up for success. Time is the most valuable resource, and that is why each step is designed to add value so no time is wasted! Open and honest communication is my default.
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Whether you want a brand identity makeover or a website that converts, our journey will unfold in a series of exciting steps.

Here's a sneak peek into what awaits:

you gotta make the firts move

I know it's scary but I promise I don't bite. I genuinely love to meet like-minded people and their businesses. So don't be shy and SAY HI!
I can't wait to save you your time, money, and some brand-related headaches all while being kind to the planet!

Vibe check

It all starts with a quick call that will help me understand your vision, your struggles, and your desires. This step ensures that I'm the right human with the right skill set to solve your problems.

If we're the right fit, I'll prepare a custom proposal outlining the needs, goals, and desires. This step adds clarity and aligns our expectations.

getting down to business

Ready to make it official? With your acceptance and paid deposit, the adventure of your brand's lifetime can begin!

life-centred brand strategy

Strategy is the cornerstone of designing a thriving sustainable brand.
In this step, we'll pick your brand and/or website apart during a strategic workshop that will uncover the deepest secrets, desires, and needs your brand has. This step is done with your brand, your ideal audience, and the planet in mind. Ensuring that the results of our partnership will satisfy your brand's needs, but won't break the planet in and everyone living on it the process.

idea alignment aka the Creative brieF

With all the gathered intel, I prepare a comprehensive creative brief for your approval. Once it's a go, the design part of the brand/web magic unfolds! This step ensures that we're aligned and working towards the same goals.

the raw visuals

Now it's time to let my creative side shine. Based on all the work we've done together I'll start developing the creative direction, visually. The results of this step can manifest as a brand board that will visualize your dreams or as content-first lo-fi wireframes. Once ready you'll of course be invited to approve the output and provide feedback.

the big reveal

The moment we've all been waiting for. You'll get to see your brand or website loud and clear. This is hands down the most exciting moment and I love to present the results. And as usual, you'll get unlimited opportunities to express how much you love it or 2 opportunities to hate it. But hopefully, it won't come down to it, my soul is fragile and my work is like my baby JK be as brutal as you feel like, I can take it.

Celebration & Launch Time!

Once the final designs are polished and your new visual identity has been applied to all the necessary assets, once all the bugs have been chased away from your new digital home, it's time to celebrate!

Enjoy some bubbles while you witness your brand come to life. Be prepared to wow your audience, and knock the socks off your competition!

Wondering where all the planet-friendly talk went?
Doing things the planet-friendly way is my default setting so every step considers the planet and everyone living in it (life-centred design approach). From the packaging materials to the weight and correctly sized images on your website. Everything is optimized to lower your brand's footprint & increase its impact!

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Ready to shape your brand or website?‍

let's do better, together

P.S. This is a very high-level overviewhile both branding and web design follow similar core steps, they have specific nuances tailored to each one. Don't hesitate to reach out for a more detailed breakdown based on your specific needs or desires!