KARDI AI is a comprehensive heart care solution aimed at improving personal heart care and revolutionizing the way doctors and patients can interact in.
My goal was to create a brand that was not only functional, but also visually appealing and user-friendly.
For this brand we needed a lot of custom graphics and so I have illustrated the entire set to accompany the product materials to make the brand approachable and attractive. For the typography, I chose a clean and modern sans-serif font that was easy to read on both desktop and mobile devices. This font choice was intentional, as I wanted to convey the project's emphasis on user-friendliness.
User experience was a top priority for me as the designer of KARDI AI. I wanted to ensure that patients and healthcare providers would be able to navigate the platform with ease. I took great care to make sure that all elements were properly spaced and aligned, giving the platform a clean and organized appearance. I also put a lot of thought into the overall user flow, ensuring that patients and healthcare providers could quickly and easily access the information they needed
As the designer of KARDI AI, I am proud of what I have accomplished with this project. I believe that the combination of functionality and design will make KARDI AI a valuable asset to the healthcare industry. But I am also aware that due to various constraints the brand can be developed further and since the target audience has changed after the launch make it better suited their needs.
Due to extended licenses and certifications necessary to be obtained for the launch a sub brand called MyKARDI has been created. The logo and the colours were derived from the existing assets from KARDI AI. This sub brand is now showcasing the product MyKARDI App and is spread across all of the informational and marketing materials. For the main colours of this brand I've decided to go with light blue and grey as these colors have been scientifically proven to evoke feelings of trust and calmness, making it the perfect choice for a healthcare platform that is bringing something new onto the healthcare market.
Reference coming soon