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kardi ai

Brand identity and continuous design work for a Czech health-tech startup

Visual identity - Branding - Web Design & Development - Illustration

Illustrator, Premier Pro, After Effects, Photoshop, Figma, Webflow, Google office


Check out this startup at: kardi-ai.com
Kardi Illustration

KARDI AI

KARDI AI is a comprehensive heart care solution aimed at improving personal heart care and revolutionizing the way doctors and patients can interact in.
My goal was to create a brand that was not only functional, but also visually appealing and user-friendly.
For this brand we needed a lot of custom graphics and so I have illustrated the entire set to accompany the product materials to make the brand approachable and attractive. For the typography, I chose a clean and modern sans-serif font that was easy to read on both desktop and mobile devices. This font choice was intentional, as I wanted to convey the project's emphasis on user-friendliness.
User experience was a top priority for me as the designer of KARDI AI. I wanted to ensure that patients and healthcare providers would be able to navigate the platform with ease. I took great care to make sure that all elements were properly spaced and aligned, giving the platform a clean and organized appearance. I also put a lot of thought into the overall user flow, ensuring that patients and healthcare providers could quickly and easily access the information they needed

As the designer of KARDI AI, I am proud of what I have accomplished with this project. I believe that the combination of functionality and design will make KARDI AI a valuable asset to the healthcare industry. But I am also aware that due to various constraints the brand can be developed further and since the target audience has changed after the launch make it better suited their needs.

Kardi AI logo safe zone
MyKardi Mobile app mockup

MyKARDI sub brand

Due to extended licenses and certifications necessary to be obtained for the launch a sub brand called MyKARDI has been created. The logo and the colours were derived from the existing assets from KARDI AI. This sub brand is now showcasing the product MyKARDI App and is spread across all of the informational and marketing materials. For the main colours of this brand I've decided to go with light blue and grey as these colors have been scientifically proven to evoke feelings of trust and calmness, making it the perfect choice for a healthcare platform that is bringing something new onto the healthcare market.

Kardi AI logo vertical white out
Kardi AI logomark
Kardi AI logo full horizontal
Kardi AI graphics
Gif showing animated Kardi AI logo
MyKARDI graphics
MyKARDI logo
MyKARDI app logo
Kardi pink
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Kardi Blue colour
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Kardi light grey
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Kardi Dark blue
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Kardi white
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Kardi medium gray
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Kardi dark grey
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Kardi AI typeface
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Kardi AI illustration
Kardi AI IllustrationKardi AI packaging
Kardi AI doc mockup
Kardi AI business card
Kardi AI illustration
Kardi AI one pagers
Kardi AI light mode app
Kardi AI screens
Kardi AI tablet socials mockup
Kardi AI pitch deck slides
Reference coming soon